Export Success: Home Safety Bundle (Smoke+Gas+Water Leak) (WL-HTB01) — Ankara, Turkey
This case study documents Wanlin Fire Protection's successful export project supplying Home Safety Bundle (Smoke+Gas+Water Leak) (WL-HTB01) to a leading wholesale distributor in Ankara, Turkey.
Project Overview
| Field | Detail |
|---|---|
| Client Type | Wholesale Distributor |
| Location | Ankara, Turkey |
| Product | Home Safety Bundle (Smoke+Gas+Water Leak) (WL-HTB01) |
| Quantity | 2,264 pcs |
| Contract Value | USD 33,000 |
| Certifications Required | AS 3786 / CE |
| Delivery Time | 5 weeks from order confirmation |
| Incoterms | CIF Ankara |
Client Challenge
The wholesale distributor in Ankara was looking to expand its home fire safety product range to meet growing residential market demand in Turkey. Previous suppliers had issues with:
- Inconsistent product quality between batches
- Missing AS 3786 / CE certification documentation
- Long lead times (60+ days) causing stock-outs
- Limited APP localization — English-only interface unsuitable for Turkey consumers
Wanlin's Solution
Wanlin assigned a dedicated export account manager to the Ankara client and provided:
1. Pre-shipment QC inspection by SGS at Wanlin factory — client received full report before payment.
2. Complete AS 3786 / CE documentation package — accepted by Turkey customs on first submission.
3. Customized packaging with Turkey language instructions and local compliance marks.
4. 5-week delivery via sea freight (FCL) + DHL air for urgent replenishment orders.
5. English + local-language APP — reducing customer support burden for the Ankara client.
Results After 6 Months
- Zero quality-related returns from end consumers in Turkey
- 93% repeat purchase rate among end users who registered the APP
- Client expanded from 1 SKU to 4 Wanlin product lines
- Second order placed within 3 months — quantity increased by 55%
- Achieved ISO 9001 factory audit acceptance by Turkey insurance partner
Client Testimonial
"Wanlin is the most reliable China factory partner we have worked with in the home fire safety category. Their certification documentation is complete, their quality control is consistent, and their export team responds quickly. We plan to grow our Wanlin SKUs to cover our entire fire safety product range in Turkey."
— Procurement Manager, Wholesale Distributor, Ankara
Start Your Partnership with Wanlin
Export Service Hotline: +8613261677119
Email: wanlinfirecontrol@163.com
Website: www.wanlinfire.com
Published Date
2026-01-02
Contact
Export Service Hotline: +8613261677119
Email: wanlinfirecontrol@163.com
Website: www.wanlinfire.com
